What Is Industrial Design?

Industrial design is usually defined as the combined application of streams of art and science to enhance the function and appearance of an item and make it more appealing for consumers. It can be used before a product is formally launched or later for improving upon the product.

The main consideration of industrial design is the way in which the consumer will relate to the product. It means the customers must consider the products as something desirable and worth paying for. Such a result can be achieved by making significant additions to the features or the looks of the product, which helps the product to influence the customers to buy it.

This requires an elaborate research into the purchasing habits of the consumer, which can then be considered by the designers of the product. This step is succeeded by sketching, model making, sampling and final testing before circulation of the product in the market. Nowadays, the designers are increasingly using techniques like 3D software and CAD programs for performing these jobs.

Industrial designing primarily concentrates on the overall texture and shape of a product. Designers see how durable, useful, ergonomic and easy to use a product can be made, besides improving its aesthetic features like colour and sound, such as the ring tones in a cell phone. In fact, a designer can also reduce the production costs greatly by making required alterations in the design.

Industrial design has a much broader scope than the above mentioned aspects, as it even extends to things like study of the market for the product, its proper packaging and the consumers’ expected response to the product designs. Therefore, industrial designers have to undergo an extensive training for several years before working on a live assignment.

Some of the illustrious names in the profession are those of Brooks Stevens, the original designer of the Harley-Davidson motorcycle, Raymond Loewy, who rose to fame with the Coca-Cola bottle and Jonathan Ive, who has been known for the iMac.

Discover more about Trademarks Singapore and Industrial design protection.

Published by: Willy Bernabe on October 31st, 2009 | Filed under Intellectual Property



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