Lawyer Marketing Help: 5 Ways To Improve Blog Post Titles

by Jeff Berman

We know that we shouldn’t judge something immediately when we see it. However, we can’t help our human nature and each day we must quickly judge things so that all of our time isn’t wasted. The result of this is that as a blog author, you must learn to write effective titles for your legal blog.

Your best content will remain undiscovered if you don’t make the effort to write effective titles.

Below I’ve listed 5 ways you can increase the responses to your blog post titles:

1. Phrase your title as a question: An interesting question entices people to read your article. People are curious about what the answer might be. This is especially true when your questions points out a specific concern or need that a consumer might have.

2. Check Out Magazine Covers for Ideas - Magazine copywriters are some of the best around. A magazine is located on a rack with hundreds of other choices surrounding it. They have just a few seconds to grab your attention with an attractive cover and create the desire to read more with headlines about the articles. Pay attention to the words they use and how they structure the headline. You can learn a lot from professionals that have been doing this for a long time.

3. Use Numbers in Your Title and Lists for Your Posts - I’ve said it before and it’s worth repeating: People on the web love lists. It creates concise, bulleted information that can be digested quickly and easily. If you are reading this post right now, you are seeing an example of using a number in the headline to capture a reader’s attention. There is a funny, comedy site called Cracked that does a nice job of using this technique with many of their posts.

4. Address a problem the reader might have - People are most often times focused on themselves and their problems. This is especially true of people looking for legal help. This is why by addressing a problem that a reader might have in the title of your post, you will engage the reader.

5. Explain to the reader the right way to do something - Offering practical advice about a common situation or event can be a great way to formulate a good title. People are looking for solutions to problems they have. If you promise to offer a solution in your title and follow up on that promise in your article, you will be well on your way to increasing your readership and writing effective titles.

Remember to keep your titles short when possible. A good rule of thumb is 9 words or less. Also, be sure to capitalize the first letter of each important word in your headline.

About the Author:
Jeff Berman is executive director of AttorneySync and a professional in the field of lawyer marketing. AttorneySync provides a new internet advertising for lawyers platform.

Published by: Jeff Berman on July 31st, 2009 | Filed under Legal



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