Lawyer Marketing 101: 4 Simple Ideas to Improve Your Law Firm’s Website Copy

Internet advertising for lawyers is a difficult when you are attempting to write copy for your website. Legal topics are complex and can be tricky to sum up in a short paragraph. The copy on a law firm’s website needs to serve the dual purpose of getting across the important legal points as well as holding the attention of internet users.

You need to recognize that writing copy for the internet is different than writing for other forms of media.

To be successful with your lawyer marketing efforts, you need to gain an understanding of how to write good web copy.

Even though writing for the web involves the important tasks of keyword placement and search engine optimization, for this article I want to approach writing from the perspective of a visitor to your site. I would like you to think of the suggestions that follow from the standpoint of usability and engagement with your site.

The following are a few ideas to think about when you are writing web copy:

1. Use lists - People love bulleted lists on the internet. This makes the content easier to quickly look through and scan.

2. Write as if you are engaged in conversation - People don’t want to read obvious marketing pitches, or legal speak. They want to interact with another human being. Write with your own, professional voice.

3. Stay away from legalese or lawyer speak - Your average website visitor will have no idea what you are talking about. Since it is so easy to click over to another site, take the time to write in a way that your average individual can understand.

4. Using photos, illustrations, videos, graphs, etc. will increase engagement - People are naturally drawn to these images on a web page. If you make them interesting and relevant you will increase the likelihood that your web copy gets read as well.

If you utilize some of the points above you will see a better engagement with your website or blog, helping your lawyer marketing efforts.

From helping your law firm marketing strategies, to getting new clients or building a new business connection, we measure, test, and optimize the entire plan. We know you’re busy. Contribute as much or as little time to the law firm marketing plan as you like.

Published by: Bill Hopkins on March 30th, 2010 | Filed under Legal



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