Advertising for Lawyers: Using Multiple Calls to Action on Your Website

by Jeff Berman

When you design your website with the needs of the client in mind, you will see very good results. In the following article, I will explain why having multiple calls to action is so important.

Depending on the prospect that arrives on your site, you will see a variety of ways they choose to interact with elements on your web page. This is why it’s important to provide several means of getting them to take a desired action.

When designing our website, we can’t really tell how others will respond to the design since we all have unique tastes. Just because we like it does not mean someone else will. This is the reason that we offer different ways to contact our law firm.

As an illustration, say I want to write a guide that appeals to people with legal problems in my field of practice. What I need to do is display a professional looking graphic of the guide which also is a link to download page where a prospect receives the guide in exchange for contact information. In addition, I will write a short sentence underneath the graphic which links to the same download page. This way, I will capture people that wish to click on the picture as well as the text.

Another idea is to display your phone number, an offer such as a free case evaluation, and a picture with the same offer on more than just the contact us page of your website. This way a prospect that wants to speak with a lawyer right now can do so. Often potential clients will be at different stages of the process, by providing different methods of contacting you, more site visitors will convert to prospects.

“I know how to advertise my legal website! Just put my info on my contact us section.”

I agree that your website should have a contact us page, but you have to think about why a prospect wants to contact you. Think about things from their perspective. They have a problem they want addressed. Give them help with that problem in the form of a free e-book or consultation. When you do that, the prospect will have more incentive to call or fill out your form.

By implementing these ideas on your website, you will see how effective advertising for lawyers through the web can be.

About the Author:
Interested in effective advertising for lawyers? Jeff Berman, Executive Director at AttorneySync, offers lawyer marketing ideas to help grow your practice.

Published by: Jeff Berman on April 30th, 2009 | Filed under Legal



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